Scientific communications teams are expected to make faster, more evidence driven decisions in an increasingly complex environment. But evidence, performance and audience engagement data are often available across different sources making it difficult to assess impact, understand reach and decide on next steps.
IRIS brings this information together in one platform designed for scientific communication teams. It combines a large and continuously updated scientific dataset with tailored analytics and Madano’s strategic expertise, helping teams move from reporting activity to making better-informed decisions.
Whether you are writing a publication plan, assessing competitor activity, selecting authors or evaluating impact, IRIS gives you the evidence and context to act with confidence.